If only we had bothered with this program back then. I remember as a kid literally filling up the back of the station wagon and packing either the dinning room or my grandmother's bedroom with 2-liters, 12- & 24-packs. She would have to special order to make sure they had enough for her to come in and get.
We really stocked up in the winter when there was always a possibility of getting snowed in by living so far from town. We always had some sort of Coke around the house.
My grandmother was such a huge fan, it was easy to get her a Christmas present--Coke memorabilia. I still find myself buying it sometimes even though it's been shortly over three years since she passed away from Breast cancer. I guess it's just because I'm so used to it.